Hey, I'm JP.

I design and develop products with an emphasis on activation and conversion.

Currently Staff PD at BioRender

JP Holdsworth
hero · jp.fig share
JP Sara
~/site · Hero.tsx main
// ship the hero, today
export const Greet = () => (
  <Hero name="JP"
    ships={true}
  />
$git push origin main
Deployed in 32s
activation · funnel live
First-send rate
+12.4%
vs prior
30 days
Product design Design leadership Growth design 0 → 1 Design systems Shipping code Product design Design leadership Growth design 0 → 1 Design systems Shipping code
About me
Disciplines

Design leadership, growth design, front-end engineering, design systems.

Industries

Travel, Loyalty, eCommerce, B2B2C.

Tools

Figma, Claude Code, Codex, Hex, Amplitude, Pen & Paper.

Education

BBA, Georgia Institute of Technology.

Recognition

Calendly Top Performer, 2021.
Create-X Incubator Investment Recipient.

Designing and developing with purpose.

A finished design file is nowhere near a shipped feature. The work in between is slow and tedious. Detailed specs, visual QA, filing and tracking every visual bug that comes back. I spent years watching this process slow releases down.

Over the last six months I've been learning to write production code, moving more fluidly between designing and developing while reducing unnecessary back-and-forth.

At BioRender that means the design work you'd expect: new feature releases, onboarding flows, monetization journeys. Plus running growth experiments end-to-end and jumping directly into PRs during visual QA.

Brands who trust me Allē BioRender Point.me IKON Pass Bttr Calendly NCR Brands who trust me Allē BioRender Point.me IKON Pass Bttr Calendly NCR
Case studies
BioRender product interface
BioRender

AI-powered scientific design

Bringing growth design experience to the platform 4M+ scientists rely on for research communication. Designing, developing, and launching growth experiments myself. Leading onboarding and upgrade design for larger team feature launches across the app.

Currently shipping, no public case study yet

Realtime Canvas Code & design
Point.me hotels search and booking interface, on laptop and mobile
Point.me

Points-first hotel search

Designed Point.me's hotels experience from the ground up, a 0→1 product that unlocked credit card point redemption for hotel bookings and gave Point.me a real differentiator in the travel rewards space.

Learn more
Travel 0 → 1 Search
Allē Pay Over Time: patient financing experience
Allē by Allergan

BNPL for Aesthetics

A patient-financing experience inside the Allē app that lets patients apply, get pre-approved without a credit check, and use payment plans at the provider. Designed for three audiences at once: patients applying on their own, providers texting a link, and the in-clinic surface for processing payments. From 2023 research insight to a $5.6M+ revenue line by 2024.

Learn more
Fintech Consumer Multi-surface
Calendly growth design: onboarding and monetization
Calendly

Leading growth design

Senior designer on Calendly's first dedicated Growth team, where I helped stand up the team, defined insight to ideation processes, and launched experiments that took the business from $50M to $135M in ARR.

Learn more
Growth Pricing Activation
Contact

Let's make
something
together.

I'm Staff Product Designer at BioRender, and I'm always open to a conversation about player-coach roles that design & ship. Reach out about what you're working on.

JP Holdsworth on LinkedIn Find me on LinkedIn ↗