Hey, I'm JP.

I design and build products with an emphasis on activation and conversion.

Currently Staff PD at BioRender

JP Holdsworth
hero · jp.fig share
JP Sara
~/site · Hero.tsx main
// ship the hero, today
export const Greet = () => (
  <Hero name="JP"
    ships={true}
  />
$git push origin main
Deployed in 32s
activation · funnel live
First-send rate
+12.4%
vs prior
30 days
Product design Design leadership Growth design 0 → 1 Design systems Shipping code Product design Design leadership Growth design 0 → 1 Design systems Shipping code
About me

Designing and developing with purpose.

Disciplines

Design leadership, growth design, front-end engineering, design systems.

Industries

Travel, Loyalty, eCommerce, B2B2C.

Tools

Figma, Claude Code, Codex, Hex, Amplitude, Pen & Paper.

Education

BBA, Georgia Institute of Technology.

Recognition

Calendly Top Performer, 2021.
Create-X Incubator Investment Recipient.

For most of my career the line between designing something and shipping something has felt strangely policed. Designers handed off. Engineers picked up. The work crossed a border. I never loved that border. So I spent a decade trying to unbuild it. Closer to the work, faster between the idea and the artifact.

Today that means I'm a Staff Product Designer at BioRender, where I design and write the code for the realtime collaboration layer of a tool used by four million scientists. Before BioRender, I was Senior PD at Calendly, and before that I led the design teams at Allē by Allergan behind the Wallet and Pay Over Time products, first as Lead Product Designer, then as Manager of Product Design.

"Designer-builder isn't a brand exercise. It's how I think the role is moving."

Brands who trust me Allē BioRender Point.me IKON Pass Bttr Calendly NCR Brands who trust me Allē BioRender Point.me IKON Pass Bttr Calendly NCR
Case studies
01
BioRender 2026 · in flight

AI-powered scientific design

Bringing growth design experience to the platform 4M+ scientists rely on for research communication. Designing, developing, and launching growth experiments myself. Leading onboarding and upgrade design for larger team feature launches across the app.

Currently shipping, no public case study yet

Realtime Canvas Code & design
Point.me hotels search and booking interface, on laptop and mobile
Point.me 2024 to 2025 · Design consultant

Point.me Flights + Hotels

Embedded design lead for Point.me's two biggest 2025 bets: launching Hotels as a credible second vertical alongside award-flight search, and rebuilding flight search results around progressive loading, multi-cabin booking paths, and wallet-aware deal indicators.

Read the case study
Travel 0 → 1 Search
03
Allē by Allergan Aug to Dec 2022 · Lead designer

Allē Pay Over Time

A patient-financing experience inside the Allē app that lets patients apply, get pre-approved without a credit check, and use payment plans at the provider. Designed for three audiences at once: patients applying on their own, providers texting a link, and the in-clinic surface for processing payments. From 2022 research insight to a $5.6M+ revenue line by 2024.

Read the case study
Fintech Consumer Multi-surface
04
Allē by Allergan Aug to Dec 2022 · Lead designer

The Allē Wallet

A foundation rebuild for the loyalty wallet behind BOTOX® and JUVÉDERM®. Cut support tickets by 38%, lifted provider leads 17%, and quietly enabled every wallet feature shipped after, including Payment Plans, enhanced rewards, and a full rebrand, with no structural changes.

Read the case study
Loyalty Foundation Consumer
05
Calendly 2021 · Senior PD, Growth

Make Scheduling Easy

Senior designer on Calendly's first dedicated Growth team during the company's 2021 pricing and packaging migration. Owned activation and conversion redesigns: paywalls, upgrade flows, plan recommendations, and the self-serve checkout. Failed Paywalls research → V2 upgrade flow tested at 6.6 to 7.0 out of 7 on usability.

Read the case study
Growth Pricing Activation
Archive

Everything else, filed by year.

Contact

Let's make
something
together.

I'm Staff Product Designer at BioRender, and I'm always open to a conversation about hybrid leader-who-ships roles, growth design, multiplayer canvases, or the slow craft of making digital things together. Send a note about what you're working on. I read everything.

JP Holdsworth on LinkedIn Find me on LinkedIn ↗